Visa being one of the key players in the industry has a variety of cards to offer to its consumers, with each card having its own set of benefits and rewards. Based on the type of cards the banks choose, they offer it to their customers. Each card issued attracts an issuing and support cost to the bank, which is later reimbursed in the form of interchange fee.

The interchange fee is based on the type of card presented, but since you do not know what type of cards are presented, the interchange rate fee cannot be determined until the card is processed.

To give you some understanding of the interchange rates, we have listed business card rates below. And if you scroll down further, you can also see tables listed for debit cards with their rate structures.

VisaCard your customer uses –>

(you can’t control this at all!)

Regular Card

Traditional Rewards

Signature / Infinite

Signature Preferred

What rate do I pay?

The below rates are based on your business type and acceptance method – click each one to learn more.

Best Rates Better Rates Bad Rates Worst Rates
RETAIL
in-person transactions
1.51% + $0.10 1.65% + $0.10 2.10% + $0.10
SMALL TICKET
under $15
1.65% + $0.04 2.10% + $0.10
RESTAURANT
in-person restaurant
1.54% + $0.10 1.95% + $0.10 2.30% + $0.10 2.40% + $0.10
CARD-NOT-PRESENT
E-COMMERCE AND KEYED SALES
1.80% + $0.10 1.95% + $0.10 2.40% + $0.10
CHARITY
charitable organizations
1.35% + $0.05
EMERGING MARKETS
schools/gov’t/insurance
1.43% + $0.05 2.40% + $0.10
SUPERMARKET
grocery stores
1.22% + $0.05 1.65% + $0.10 2.10% + $0.10
HOTEL/CAR RENTAL
lodging/rental merchants
1.54% + $0.10 1.95% + $0.10 2.30% + $0.10 2.40% + $0.10
UTILITY
power/gas/water
$0.75
EIRF
downgraded sales
2.30% + $0.10 2.40% + $0.10
STANDARD
expired authorizations
2.70% + $0.10 2.95% + $0.10

What about Debit?

You must have a debit card in your wallet, but do you know what type of a debit card it is? Well, there are usually only two different types of debit cards that are often offered by the banks to its customers: One, Regulated Debit Card; Two, Non-Regulated Debit Cards. Only those banks with $10 billionand abovein assets can issue regulated debit cards.If you are Bank of America, Wells Fargo, or a Chase customer, your card would be regulated card, but if you have an account in a bank with less than $10 billion in assets it would be non-regulated cards. The thing with regulated debit cards is that irrespective of the size of the transaction, the rate remains constant at 0.05% and $0.22/transaction.

Card your customer uses –>

(you can’t control this at all!)

Regulated Debit

(big-bank card)

Exempt Debit

(credit-union card)

What rate do I pay?

The below rates are based on your business type and acceptance method – click each one to learn more.

Best Rates Worst Rates
RETAIL
in-person transactions
0.05% + $0.22 0.80% + $0.15
SMALL TICKET
under $15
0.05% + $0.22 1.55% + $0.04
RESTAURANT
in-person restaurant
0.05% + $0.22 1.19% + $0.10
CARD-NOT-PRESENT
E-COMMERCE AND KEYED SALES
0.05% + $0.22 1.65% + $0.10
UTILITY
power/gas/water
0.05% + $0.22 $0.65
EMERGING MARKETS
Charity/schools/gov’t/insurance
0.05% + $0.22 0.65% + $0.15
($2.00 cap)
SUPERMARKET
grocery stores
0.05% + $0.22 $0.30
HOTEL/CAR RENTAL
lodging/rental merchants
0.05% + $0.22 1.19% + $0.10
EIRF
downgraded sales
0.05% + $0.22 1.75% + $0.120
STANDARD
expired authorizations
0.05% + $0.22 1.90% + $0.25

What's with all the jargon?

Wondering what are the categories listed above? Rates set for the merchants are based on the type of business they do and different credit cards they accept. And there are many rates that are offered to the merchants.The above categories give a glimpse of what they can expect from IMD. Details of each category are shown above. Go to category you are interested in and see if you (merchant) qualify, what’s the requirements to qualify, and how your sales are affected if you don’t qualify.